Digital data company EQworks.com took our logos. We don’t think this is right.
Is this what they mean by digital acquisition? What does this say about a creative branding company that does this? They admitted it – and seeing the existing logos on eqworks.co.uk BEFORE going live, but thought they’d steal them anyway. Charming! Saying obviously ‘we did see your site’ but ‘we’re in different countries’. Impressive thought process Mr Rotstein – the internet is global don’t you know.
Eqworks.com launched (not) their brand in June ’13. This video shows how they took our branding.
It’s not rocket science. It is LOGO THEFT.
The detail: Look below at the word ‘works’, which is 30% the height of the EQ and just to its right, exactly like our brand on the right above and the near-identical blue and white colours, with the same proportions and spacing.
Their business is all about predicting performance using data. Not very digitally savvy of EQworks.com to show the world they’re lack of integrity and creativity.
This website is a perpetual record of their arrogance, blatant sampling of our logos and reflects how they go about their business. Pretty dumb move Geoffrey Rotstein – it’s not surprising you sounded so embarrassed on the phone. You should’ve done the decent thing and created your own unique brand. You should be ashamed.
Message to: Geoffrey Rotstein, CEO EQworks Canada ‘Get your own digital brand, logos and apologise’.