This site is about EQ works Canada shameful taking of EQworks UK’s branding. Plain and simple.
New eqworks.com brand launched June ’13.
LEFT LOGO: original EQworks.co.uk – the blue lower case ‘e’ inside larger upper case ‘Q’ and now combine it with main company LOGO RIGHT: and voila you get EQworks.com NEW sampled logo (shown below). It’s not rocket science – it’s pure laziness.
It’s in the detail: Look below at the word ‘works’, which is 30% the height of the EQ and just to its right, exactly like our brand on the right. And the very similar blue and white colours, same proportions and spacing.
This isn’t very clever or ‘digital social media’ savvy of EQ works.com, is it? And it’s meant to be their business. And yet they’re now advertising to the World – for all to see – every day and forever – how EQworks.com copied from EQworks.co.uk. Perhaps they thought the internet didn’t reach the UK and they’d get away with it? That’s Ignorance at best.
MESSAGE TO www.EQworks.com : GET YOUR OWN ‘unique’ digital brand. EQ works (Canada) are meant to be digital, location behaviour specialists and yet they shamefully took branding thinking location and branding of a UK business didn’t matter. EQ works.com your actions are quite shameful and ignorant.