Digital data company EQworks.com took another company’s logos. Is this what they mean by digital acquisition? What does this say about this creative branding company that they didn’t even create their own logos. They admitted seeing the existing logos on eqworks.co.uk but thought they’d steal them. Charming! Saying ‘we’re in different countries’. Impressive thought process Mr Rotstein – the internet is global don’t you know.
Eqworks.com launched their (not) brand in June ’13. Here’s their detailed guide to logo theft.
Left Logo: The original EQworks.co.uk logo with the blue lower case ‘e’ inside larger upper case ‘Q’ has been combined with the other main company logo, shown on the right above, and voila you get EQworks.com new sampled logo. It’s not rocket science. It is LOGO THEFT.
The detail: Look below at the word ‘works’, which is 30% the height of the EQ and just to its right, exactly like our brand on the right above and the near-identical blue and white colours, with the same proportions and spacing.
Their business is all about predicting performance using data. Not very digitally savvy of EQworks.com to do this for all the world to see.
This site is a record of their arroganece, blatant sampling of logos and reflects how they go about their business. Pretty dumb move Geoffrey Rotstein – it’s not surprising you sounded so embarassed when on the phone. You should’ve done the decent thing and made your own unique brand. You should be ashamed.
Message to: Geoffrey Rotstein, CEO EQworks Canada ‘Get your own digital brand, logos and apologise’.